As you exit Santa Monica's Parking Structure 5 on the Fourth Street side and head toward Broadway, you'll
immediately recognize the strains of hot dance music hitting your ears. If you peer into the storefront windows below the
garage you're sure to see three or four couples, all in their own world, twisting, turning, gliding. Skirts fly. Feet stomp.
Heads bob. Hips move rhythmically from side to side. Everyone is filled with energy and enthusiasm. They're getting better
with each move and are filled with a renewed confidence.
After all the years of excuses, they finally got the help they needed and wanted all along. They're finally
being treated by a "dance doctor." And John Cassese, the energetic head "surgeon," who has practiced for over 30 years,
watches intently as patients are "cured" by a member of his staff.
If Cassese's father, who owned a construction company in Lake Mahopac, New York, had had his way, the
youngest of his five sons would have joined the family business. But, for as long he can remember, John Cassese wanted to
dance. "I grew up watching Fred Astaire and Ginger Rogers, and I always wanted to be Fred," he says. "But that was not in
my father's plan. In fact, when I told him that I wanted to be a dancer, he asked how I was going to make a living.
'Why don't you study to be an accountant?' he suggested. "I know you don't like getting your hands dirty."
So, to appease his father, Cassese entered a community college. However, within two weeks he announced that
he was moving to Manhattan to become a professional dancer. "In those days, Italian-Catholic boys didn't leave home until
they got married," he says. "But married or not, I had to go. I was the first of the family to leave."
Working as a shoe salesman during the day, Cassese, who had won numerous amateur dance contests, spent each
^night training to be a ballroom dancer and eventually began to teach and perform. First it was a gig at the Plaza Hotel,
then he opened for Judy Garland and soon he was dancing each weekend at Tavern on the Green, a restaurant in Central Park.
Finally, he invited his parents to watch him dance. "After that, it was 'my son, the dancer,'" says Cassese, with a laugh.
Soon Cassese was bicoastal, and in 1984 he placed a small ad in the back of Los Angeles Magazine that read
"Door-to-Door Dance," and another in Beverly Hills 213 announcing "The Dance Doctor Makes House Calls." Responses were slow
in coming, but soon word of his unique approach spread. The people whose homes could not accommodate a "house call" took
lessons on the portable hardwood floor that Cassese had installed in the living room of his Castellemmare
apartment.
So it began. From the days of a small, homemade living room studio to a 1,000-sq.-ft. space next door to
JiRaffe Restaurant to his current over 3,000-sq.-ft. studio, Cassese's "practice" has grown to include a myriad of classes
held to treat all those who think they might have two left feet.
"If you can walk, you can dance," shouts Cassese gleefully. "I’ll prove it every time. The key element is
determination."
Sounds of salsa, swing, hip-hop or country, to name a few, emanate from Cassese's studio, over 12 hours a
day, seven days a week. Group lessons that include such things as belly dancing and rave are offered along with private
instruction. Some clients, however, want special attention for specific occasions.
"We get many couples who want to learn a dance for their wedding reception," says Cassese. "In fact, they
usually want a whole choreographed ' first dance' that includes an entrance and an exit; I mean the whole nine yards."
The dance might be a fox trot or a waltz, a rumba, mambo or perhaps a tango, which has become very popular.
It seems the belief that most men don't want to take dance lessons is no longer valid. According to Cassese, as many men as
women initiate lessons with their wives or significant others. "The male walk-ins, all ages, are equal to the female
walk-ins," says the dance doctor. "It's a whole new world."
Over the years, the gifted Cassese has performed countless dance exhibitions at special events including
Billy Crystal's and Wolfgang Puck's 50th birthday parties. He's produced his own videos, has performed in musical theater
and has choreographed routines for many stage productions as well as films and television programs. Unlike many unlucky
show biz wannabes, Cassese has truly lived his dream.